Pegah Ebrahimi


Forbes Future Digital Workplace

Forbes – 5 Things Businesses Need From The Future Digital Workplace, Including More Intimate Communications

January 22, 2020

Business leaders will have to strike a balance as 61% of employees think the pace of change in technology is too fast, according to the 2020 Edelman Trust Barometer JAN VAŠEK FROM PIXABAY

Nigel Davies
Today’s digital workplaces are barely recognizable as the intranets of 20 years ago. A menagerie of communication and workflow tools let us work from wherever we can find WiFi or mobile internet.

Minimize constant distractions

Pegah Ebrahimi, COO of Cisco Collaboration, says one of the biggest priorities for enterprises in the next decade will be learning how to maximize their people’s productive ‘flow’ at work. Ebrahimi explains: 

Currently, too many well-intentioned collaboration tools are causing interruptions. According to one study, the average employee can’t go six minutes without checking email or instant messages, while another study found that 40% of workers never get 30 minutes of focused time in a workday due to constant interruptions from communication tools. Seamless interoperability of our digital workplaces will reduce interruptions from switching between applications.

She also thinks that cognitive collaboration like AI transcription and virtual assistants will empower workers to manage their time better and work smarter.

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Pegah Ebrahimi

COO of Cisco Collaboration

Pegah is COO for Cisco’s Collaboration Technology Group, which includes Meetings, Teams, Devices, Calling, and Contact Center. Prior to joining Cisco, she served as Morgan Stanley’s COO of Global Technology Banking. She led business transformation and global expansion for this multi-billion dollar, world leading franchise; doubling revenue and profitability during 4 years.


Previously, as CIO of Morgan Stanley’s $7Bn Global Banking Franchise and prior to that, as VP, Strategy and Operations for the $20Bn Institutional Sales Divisions, Pegah successfully drove global technology strategy and execution around infrastructure, application development, collaboration, and end-user computing.


An MIT graduate, Pegah is an innovator and entrepreneur at her core, having launched two companies of her own.